ModCloth App — Vintage Look With A Modern Appeal

ModCloth heading

If you like a vintage look, ModCloth may be the shopping site you’ve been looking for.  I am a fan of ModCloth.  Their clothes look great, and they’re reasonably priced — both of which are a must in my opinion.  I’ve shopped through their website several times, so I thought I’d download their app and see if it was useful.

ModCloth Website

ModCloth Website

I began by looking at their website.  I wanted to have a reference for what I’d be comparing the app to.  Their website has a nice, clean design that is easy to navigate.  I’ve always had a good shopping experience on their website, so the app had a lot to prove.

I have both an Android phone and an iPad, so I thought I’d get the best perspective on the ModCloth app by downloading it to both devices.

Installing on Andriod phone

Installing on Andriod phone

Permissions

Permissions

Before downloading the app, I made sure to read the permissions.  I always do.  The permissions did not seem to be too intrusive to me, which I appreciated.  I also read the reviews of the app.  I was surprised to see so many negative reviews, but I was hopeful my experience using the app would be a positive one.

App reviews

App reviews

More reviews

More reviews

Once I had downloaded the app, at first I thought there were a  few advantages to the iPad version.  The iPad version asked if I wanted to receive push notifications; the Android version did not.  The iPad version immediately took me to a screen that asked me to log in to my account; I had to look for where to log in to my account on the Android version.  It was easy to find on the Android version, but I liked the convenience of not having to look on the iPad version.

I really like how responsive ModCloth is to customer service questions.  I both called and chatted with them.  It is helpful to have their contact information easily accessible on the app and have a team that is so responsive.

Customer service on menu on Android app

Customer service menu on Android app

The app didn’t offer any discounts or coupons for downloading it, which I think is always a good thing for a store to offer — especially and online store because not having one, encourages a shopper to leave a site or app to look elsewhere for promo codes and coupons.  The app did show a lot of product reviews, which is also a great feature of the website.  Having ordered from them in the past, I know that they carry a lot of clothing that is sized quite differently, so relying on the reviews and fit guides are essential.

Item shown on the iPad app

Item shown on the iPad app

Reviews shown on the iPad app

Reviews shown on the iPad app

I liked both the Android and iPad apps’ features to share.  The Android app allowed for more varied sharing, whereas the iPad’s was geared only to social media.

iPad sharing feature

iPad sharing feature

An interesting feature of the app was their instant gift certificate you can “gift” to a friend.  I thought this was a great idea for convenient gift-giving.  It is also a great tool for word of mouth marketing, if a person shares the store with a friend that way.

Instant gift certificates

Instant gift certificates

However, I was confused when I saw a button for me to download the app.  If I’m on the app, I don’t see any purpose for this button.

Download our app

I really enjoy using this app, and if someone was in the market for some nice, reasonably-priced, vintage-inspired clothing, I’d certainly recommend it.  Almost every aspect of the app is useful and helpful, and it’s design is very clean on both an Android phone and an iPad.  If I had to choose, I do prefer the iPad app.  That has more to do with aesthetics and liking having a larger screen than superior functionality.

Update: The Android version does have push notifications!  I received one today, letting me know something on my wishlist was back in stock.  It just didn’t ask for permission to send me them like the iPad version did, but I did like getting the notification and thought it added to the value of having the app on my phone.

When you log onto the website, it let’s you know what’s back in stock from your wishlist since your last visit.  Having this feature now in available from the app, is a great advantage.  That way the store is alerting you without having to wait for your next visit to it’s website.

Website's notifications

Website’s notifications

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5 thoughts on “ModCloth App — Vintage Look With A Modern Appeal

  1. AnnMarie,
    I actually found out about ModCloth after a friend sent me a gift certificate via email and told me that if I was going to download the app I should do so on my iPad. I did and immediately fell in love. The app is easy to use and I like that it allows you to gift via email and I like that it is visually driven and it is easy to add things to your wish list or share via social media.

    • I agree, Emily. I think one of their many great qualities is the way they blend vintage style clothing with a modern, clean feeling shopping experience — hence, ModCloth!
      Their push notifications I’ve been getting this week have been really good, too. I got a reminder of a 15% off sale that was expiring, which was nice. They also “follow” me on the web, and I often see them advertising to me something in my wishlist on the sidebar of Facebook or on another webpage I’m visiting. From web to mobile, they’re doing a great job at promoting their products!

  2. Hi AnnMarie!

    First of all, I love that you already read the permissions – I don’t think I’ve ever met someone that actually reads them! I will always skim over them, but never read them in depth – good for you! I really enjoyed your perspectives from both an Android user and an Apple user – we only have Apple products in our house, so it’s interesting to read about the other side (and see photos)! I’m not a ModCloth customer – but I really enjoyed reading and learning about their experience and offerings, so thanks for that! I agree that offering some time of one-time discount or promotion for downloading the app would be beneficial and help to create a more loyal customer!

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