Amplify Your Brand! — Using IMC To Reach New BullHorn Media Customers

This post is a small part of the beginning of an IMC plan I have put together for Orlando-based corporate, event, convention, and trade show video production company, Bullhorn Media.  This post is for educational purposes.

Company Analysis

Bullhorn Media is a recently launched video production company by Mark and Lisa LeGrand. It is a family-owned, small business. They have been a leading videographer in Central Florida as the company Pro One Video since 1992. They decided to create a whole new brand when they chose to split the corporate side of their video business from the wedding side. Mark and Lisa are looking to generate buzz about their new brand, Bullhorn Media, and to generate and capture leads through content, social media, SEO and more.

The target audience for Bullhorn Media is businesses and nonprofits located in or coming to Orlando for an event. Ideal connections would be with meeting planners, event planners or destination management companies, and with organizations sponsoring parties.

Strengths

Although Bullhorn Media is a new brand, Mark and Lisa have a great professional reputation and have been in the video production business in Central Florida for 22 years. They have a strong history of working with small and large organizations and have great client list including Google, Give Hope, Nielsen Group, Orange County Bar Association, Hewitt Packerd, Planet Hollywood, Gatorade, TGIFridays Restaurants, Maison & Jardin and The Rosen Hotel, among others. Even though they are a new brand, this amount of experience helps show credibility when seeking out new clients. You also offer great features like on-site editing which is a good selling point. You are creative, but listen to your customers, and you have a great closing rate.

Opportunities

There are a lot of opportunities for business here in Orlando. In 2013, Orlando was only behind Las Vegas and Chicago with the number of trade shows hosted. USA Today says Orlando is the top destination for conventions. All of this amounts to a lot of opportunity for Bullhorn Media solely based on its location.

In terms of specific opportunities for the brand, Bullhorn Media can make its own mark as a new business. Not having the moniker of being a wedding videographer and instead focusing on corporate work will give Bullhorn Media a blank slate to create the exact brand persona they want moving forward. It’s an exciting time!

Why Use Integrated Marketing Communication (IMC)?

Bullhorn Media is in an ideal position to benefit from IMC.  The consistency and results from an IMC strategy will be a huge benefit to Bullhorn Media moving forward.  Establishing yourself as an expert in your industry should be fairly easy, given your extensive portfolio and experience.  The best method to do that is to combine video, a blog, your website, social media and email marketing.

14-social-marketing-trends

Conclusion

Although there is a lot for you to consider and implement, moving forward with IMC, it’s an exciting time for your new brand, and I’m glad to be a part of it in this small way.  Remember the old marketing adage that “content is king” and use IMC to your company’s advantage.  You can only improve upon what you currently have, so be encouraged!  Get out there are #AmplifyYourBrand!

 

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