Last week, I put together a questionnaire to survey people about their use of social media with regards to how often they shared religious content. You can find out about how I structured my questionnaire HERE. This week I am sharing my results. (Note: If you’d like to view larger images of the graphs and charts, just click on them to view the full size images.)
I must admit, I had no idea what sort of response I would receive posting my questionnaire on my Facebook profile, Twitter feed, and a Facebook group, but I did not anticipate receiving as many as 270 completed responses. The amount of data I was able to compile, gives the results more validity, in my opinion.
By far the most heavily used social media platform was Facebook. 100% of the respondents said they used it, with the next highest being LinkedIn with 44%, then Pinterest with 42%, and Twitter with %40. This makes sense, since I posted the link to the questionnaire on Facebook.
Others that were written in included SnapChat, Yammer, Trello, and YouTube.
Most people share content on social media sites More than Once a Day.
The demographics were heavily female, 70% to 30% male.
And 58% were aged 35-54. After reviewing these numbers, I am second-guessing these age groupings I used from a standard bank of questions on Qualtrics, and probably should’ve broken up this into two groups.
43% of the respondents graduated with a 4-year College Degree, the next highest being those with Master’s Degrees at 18%, with those completing Some College next at 17%.
The smallest groups were those with Doctoral Degrees and Less than High School, each being only 1%.
The vast majority of those surveyed (89%) share their own photos, videos, and updates.
81% share content from friends, and 61% share content linked from websites.
When broken down by religious affiliation, those identifying themselves as Christians dominated the numbers with 78%.
The next highest was Other at 13%, 7 of whom wrote in they were Agnostic, and 4 Catholic.
Of those who identified themselves as Christian, the highest percentage was Roman Catholic with 21%. The next highest was 17%, saying they don’t attend formal worship. While most of the respondents were Christians, I think these results help show the variety of Christian backgrounds amongst those surveyed.
40% of those surveyed attend worship Once a Week.
The next highest was those who said they Never attended formal worship.
61% responded that they share content that expressed their religion on social media.
39% said they did not.
Of those who share content expressing their religious beliefs, the fewest respondents share either once a day or more than once a day, and the most respondents shared 2-3 times a month.
So that’s a run-down of the basic data. Here’s where it gets interesting. When cross-tabulating the data, you can see some interesting trends.
The data shows, as seen in the table above, the more often a person shares content on social media, the more likely they are to share content that expresses their religious beliefs.
The data also shows, as seen in the table above, that those having completed less than high school and those having earned professional degrees are the most likely to share content that expresses their religious beliefs.
As seen in the table above, the data supports that those aged 25 and under are more likely to share content that expresses their religious beliefs.
You can see in the table above the kind of religious content people are sharing by age.
Women are more likely than men to share religious content that expresses their beliefs.
Christians are more likely to share content that expresses their religious beliefs than the other religions, having the only positive ratio of 2-1.
The results also show that those Christians who identify themselves as Baptist and Anglican are the most likely to share religious content, followed by Evangelicals.
Lastly, attendance at worship has a big impact on people’s willingness to share religious content that expresses their beliefs, as seen in the table above. Those who attend worship at least once a month are significantly more likely to share content on social media that expresses their religious beliefs.
If you’d like to take a look at the geographical data in relation to how often a person posts religious content, you can take a look at the table, Frequency of sharing religious content by location.
I wasn’t at all surprised that most of the survey’s respondents lived in Florida. What did surprise me was how many from outside of the U.S. responded. Incidentally, I received a negative comment about me generalizing those who “do not reside in the U.S.” inferring that I was a typical American, not seeing others as valid. I must assure everyone, I simply didn’t expect to receive many responses for my little survey, and certainly not any from those living outside the U.S., since most of the people I know live here in Florida. The results were given a snowball effect when four online friends decided to share the link the questionnaire on their own pages.
I want to thank everyone who took the time to take the survey. I hope you all enjoyed reading about the results as much as I did.